Print Direct Mail

to QR code or Not to QR code that is the question, or not. if you think you don’t need it then great your competitors will have a field day with your market share. If you think you need it on everything great your competitors will have their share of your market. So which is it? The correct answer is to have balance. Balance is where you have some risk but you know how much exposure you actually have.

Over planing is the key to successful direct mail campaigns. the logic is the best ROI available. to Accomplish this you will need to have a handle on all the advertising for your firm. You will need to tie in the direct mail with  a specific landing pages and measure the results of clicks from direct response. you will need to have a motivating offer to take action on.

DIRECT MAIL:

Direct mail is a way company’s can communicate with customers and futures customers. This mail includes catalogs, CDs, “Pre-approved” credit card applications, coupons, and mores. This can be sent to pre-selected individuals or are left unaddressed and sent on a neighborhood by neighborhood basis. There has been some controversy with direct mail, which is also called advertising mail or junk mail by the recipients. There is a concern that it has a negative environmental impact and can be intrusive.

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