E Commerce and online store offer a way to reward existing client s and develop new relationship to grow your market share. The key is to have strategies in place to be able to leverage the results. Look at your competition see what the market can bear, find your strength and your competitors weaknesses, than make your plan. review your plan according to measure your metrics. Always know what you want to measure and then keep what works but do not through out what does not work, learn why it didn’t work was it timing. How to judge if your time ion on beat or off beat. The Google tool trends is a great way to measure this metric.