Bing Ads is a service of advertising that is pay per click on both Bing and Yahoo! search engines. This is similar to Google AdWords in that they use the maximum amount an advertiser is willing to pay per click and the advertisements click through rate (CTR.) CTR determines how often an advertisement is being shown. By having a system like this, it encourages advertisers to have effective and relevant ads. By restriction ads to a given set of demographics and increase their bids, advertisers can target their ads. Bing Ads Editor is a desktop tool is available to manage campaigns offline. This allows you to make changes to you campaign when it is offline and then later when online, it will sync.
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