Better Business Bureau for SEO SEM

Well haven’t we come full circle the BBB or Better Business Bureau was once a place where consumers could check a companies complaint history. Now they are are an active recruiter of website SEO. They still perform much of the standard duties and in an electronic form, but now they also sell their services and it questions how objective they can be.

The Better Business Bureau is a nonprofit organization that helps advance market trust. BBB provides reliable business reviews, alerts scams, and assists when donating to charity for the public. Reputable agencies like  Ad Spin Media will help you apply for BBB Accreditation. There has however been some criticism toward the BBB. ABC network called it “The Best Ratings Money Can Buy.” This is because they created two dummy companies that received and “A+” on after paying a membership fee. One dummy site was rated a “C” then immediately changed to an “A,” while the other started as a “C-“ then immediately changed to an “A+.” If businesses refuse to pay the fee they will receive an “F.”

26 Comments

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