Google Analytics is a service that you need for more effective SEO. This will generates statistics about websites traffic and traffic sources. It also measures conversions and sales. Google Analytics can track visitors from referrers such as social networks, search engines, and direct visits. It is the most widely used site for statistics service. There are two versions, one is free and the other is the premium version available for a fee. It also exhibits pay-per-click networks, email marketing, advertising, and digital collateral.

PS too may analytics or plugins can give false readings, so remember to only have this or the Google Tags enabled. These tools help with remarketing and more effective campaigns structures.